Why Create a Brand Store?
A brand store allows you to conveniently synchronize your brand image across multiple locations and audiences. You simply establish your store and “official” setups once, and then broadcast the store link to as many participants as you like. It’s free, it’s easy, it saves you time and money, and it aligns all your constituents with one trusted source for branding products.
Many organizations battle to keep their imaging, quality, and logos consistent to all the areas they have influence, because they end up using dozens of different providers for their branding materials (opening the door to color management issues, product discrepancies, altered logos, etc.) With your brand store, you (the authorized representative) are literally defining what’s acceptable and providing an easy marketplace for constituents to shop from and track their own billing.
Centralizing your purchasing efforts with a Brand Store has several monetary benefits as well. As opposed to the “every branch for themselves”, a brand store eliminates all the needless setup fees with various vendors. Also, depending on your purchase volumes and products, you can secure bulk-quantity discounts that end up benefiting the entire group.