This question refers to the actual number of unique lines of text for each nametag. For each line, you may select the type of text, casing, font, and color. Please note that for laser engraved name tags and dog tags, we don't offer the option to select the font color. About 90% of nametag orders have 5 lines or less, but we can customize your nametag to include as many lines as you need. Simply contact our Branding Experts at 800.470.6970.