CASE STUDY: AutoZone, Inc (AZO)

Coordinating a unified brand message across 5,000 different store locations is no small task, but that is exactly what AutoZone, the largest retailer of aftermarket auto parts in America is striving to do.

Production Outlook


Name Badges
Vinyl Banners
Lapel Pins
Employee Gifts


8 Regional Offices
5000 Store Locations

Our initial relationship with AutoZone began with just a handful of regional stores, making the personalized name badges for their sales clerks. After further rapport and research, we discovered two things:

1) The various store locations, nationwide, were experiencing different standards of quality when it came to purchasing their badges from many different vendors.
2) The billing and distribution for that many locations was a messy headache.

Knowing that our exclusive Brand Store program could help resolve both of these challenges, we invested a few hours to set up and present a custom web portal to AutoZone corporate. The site included each of the 7 board-approved artwork setups for name badges (in English and Spanish), as well as the admin features to manage all their billing and monitor purchase activity companywide. Corporate loved it because it would easily allow their regional representatives and store managers to meet their needs directly and quickly by ordering straight through to one trusted supplier, and knowing that their product would ship out to them the very next day.

With that system in place, we were able to extend the same great benefits for other branding and recognition products such as Vinyl Banners, Lapel Pins, and Employee Gifts.

Maverik Coutnry Stores