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Top 10 Funniest Company Billboards

May 23rd, 2013
by Namify.
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You see them everyday on your drive to work. They’re something that every major city, community and highway has in common. Billboards. Some billboards are annoying, some are useful, but for the most part, they’re pretty forgettable, right? Not these. After much consideration and deliberation, we present the top 10 funniest company billboards (in no particular order).

10.  Audi vs. BMW Billboard War

OK, admit it. This billboard battle between Audi and BMW is hilarious. It’s a bold marketing move by Audi to call out a competitor like they did with this billboard. BMW definitely got the better end of this one. Awesome move by BMW to put their response right next to Audi’s sign. Checkmate.

9. The Bic Razor

If this isn’t one of the most creative billboards you’ve ever seen, we don’t know what is. Part of what we like the most about this ad is that there are no words, other than the Bic logo in the bottom corner. Bic is letting their huge, grass shaving razor speak for itself. Fantastic idea.

8. Hot Wheels


 
If you told us that you never played with Hot Wheels as a kid, we’d either think you were lying or that you just had a crummy childhood. This monstrous Hot Wheels loop-the-loop brought out the inner kid in all of us. It’s OK to admit that you smiled and even chuckled a bit when you saw this picture. We did, too.

7. Ikea’s Stool Samples

OK, Ikea really brought their “A”-game with this ad. The Swedish furniture manufacturer shows off their fine array of stools with a bit of comedic flair. Having been to Ikea, we can attest to the fact that their stool samples are great. Oh, and they have nice furniture too.

6. Panasonic Nose Hair Trimmer

This series of Panasonic nose hair trimmer billboards is not only amazingly comedic, it’s also unbelievably gross. One of the craziest things about these billboards is that the marketing strategy works! You’re now self conscious about your nose hair, aren’t you? That’s what we thought.

5. Subway

Well, the old adage is “sex sells.” Subway decided to put that theory to the test with this billboard. Not only will it get everyone’s attention, but it’s bound to give you a good laugh too. This was a bold marketing move by Subway, but it is definitely one of the funnier billboards you’ve ever seen.

4. Oldtimer Restaurant

Put this billboard off the side of the freeway on a normal-sized advertisement and it wouldn’t be funny, right? However, with the genius placement of the woman’s mouth being the tunnel, this advertisement gains an amazing amount of comedic value. Well played, Oldtimer. Well-played.

3.  Ford Mustang

This billboard looks so realistic that if you don’t see the Mustang logo in the bottom corner, you’ll think your vision is going bad. Once you do see the Mustang logo, however, you realize just how incredibly creative this billboard is. Whoever came up with this one deserves a raise.

2. Pond’s clean pores

That’s right, you’re seeing a guy who is scrubbing out the inside of that billboard’s huge pore. Think about that. This billboard is incredibly unique and it shows what the product is going to do. Excellent idea that turned into an awesome advertisement.

1. Tylenol

“Get back to normal” was Tylenol’s theme for this gigantic billboard. Just looking at this will make you laugh, then you’ll get a headache right after. Those who get constant headaches and migraines can sympathize with this guy. We feel your pain, my friend. We feel your pain.

Posted in: marketing.
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Biggest Marketing Fails

Apr 26th, 2013
by admin.
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Marketing Fails

Effectuating proper brand management can be more intense than you think.  Yes, speed of execution is important, but so is due diligence.  Whether global or local, a brand only has value if the target audiences perceive it that way.  And, as you’ll see below, perception often usurps reality … for better or worse.

 

 

 

Posted in: article.

Marketing Thought of the Week

Apr 26th, 2013
by admin.
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Some of the most influential aspects of a brand reside in the people behind it.  So much so, that the traditional 4 P’s of Marketing model  (universally accepted areas of Marketing)  has been adapted in recent years to include an all-important 5th P:

  • Products
  • Pricing
  • Placement
  • Promotion
  • PEOPLE or Personnel

The concept behind this “P” is quite simple:  if each team member exemplifies the ideals of the brand, then the strength of the brand message is magnified to the audience, thus giving way for increased brand loyalty.

Consider some examples …

If a company identifies “Excellent Customer Service” as one of its ideals, it is important that everyone (the salesperson, receptionist, janitor, or otherwise) catch the vision of that ideal.  Without the collective buy in, the customer’s experience can be held hostage by inconsistency or mismanaged expectations. In such cases, the least-positive impression of their whole experience usually ends up shaping their buying decisions going forward.

It is also important to note that opportunities can be conceived or squelched long before the transaction, based on the attitude or presentation of that brand’s “PEOPLE”, both in settings inside and outside of work.  That’s not always fair, but remember … a brand’s value is completely derived from perception.  Let’s say you happened to meet someone that came across as negative, unhappy, and disinterested towards others. During the course of your interaction, you learn that they work as the secretary for a local Day Spa.  Now, fast forward a couple months and imagine that you are wanting to pamper yourself or a significant other.  What are the chances that that person will come to mind when faced with the choice of where to enjoy your 2-hour getaway? Will that thought influence you at all?

No matter your role, know that you are an ambassador of the Namify brand … a brand that believes in caring, accountability, transparency, unity, and precision

 

Posted in: article, marketing.

Racin’ 4 Greyson

Apr 4th, 2013
by admin.
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Greyson Brown is no ordinary four-year old. While being sweet-tempered may seem out of the ordinary for a child his age, his extraordinary personality is not the only thing that separates Greyson from the rest. He was born with a rare disease called Actin 1 Mutation.

Actin 1 Mutation is a rare disease that has been diagnosed specifically for Greyson’s condition. Its symptoms are similar to Nemaline Myopathy, in that it causes breathing difficulties, respiratory weakness, low muscle tone, floppy limbs, and intestinal difficulties.  Usually, in the blood stream there are proteins that make the muscles contract and these contractions allow body movement. In Greyson, these proteins have mutated so that it does not allow normal muscle contraction and growth. To children with this condition, contracting any respiratory illness, no matter how common, can be fatal because of underdeveloped respiratory muscles.Greyson continually undergoes daily preventative treatments in order to fight for his life, including a “cough assists” routine where 5 times a day he is required to use a machine to help him cough (each session lasting about an hour) to help prevent the contraction of various illnesses.  Greyson is showing great progress in developing his fine motor skills. 

The whole process is an ongoing battle, but Greyson has developed a resilience and witty personality to cope with his difficulties. His father, Joe Brown, currently works in the Graphics Department at Namify. Namify founder, Bryan Welton Jr, started the Racin’ For Greyson tradition as a way to rally the community to bless a very special boy, celebrate his will to live, and defray the piling medical costs in hopes of countering this singularly rare condition.

The race will be held Saturday, April 13th, 2013. The 5k walk/run will begin at 9:00am. There will also be other festivities going on at the same time until 12:00PM. So come, bring family and friends, have a good time, and help raise awareness of Actin 1 Mutation for Greyson.  100% of the proceeds will be donated to a fund for Greyson Brown.

TO REGISTER OR MAKE A DONATION: namify.com/5kforgreyson

 

Posted in: article, events.

SHOUT OUT! AUDREY DAVIDSON

Mar 15th, 2013
by admin.
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Congratulations to Audrey Davidson for her dominating performance in our Purple Ball Contest.  Each purple ball acquired represents a Web Order that originated from a client’s brand store. To date, Audrey has generated 125 orders from brand stores she has set up for her reordering customers.

“I love this idea of simplifying the order process for many of my clients,” said Audrey.  “In most cases, this has saved me a lot of time and my customers get really enthusiastic about the possibilities.”

Though Audrey has scooped up most of those purple balls, the competition is ongoing … once they’re all distributed, when you get a brand store order, it’s up to you sneakily snatch a purple ball from one of your colleagues.  We only ask that there be no bloodshed, or you are disqualified.

Posted in: unifier.

BRAND STORES

Mar 12th, 2013
by admin.
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What are they?
A brand store is a personalized webpage for our customers, hosted on our website, where they can centralize their purchasing of branding items across multiple locations, while saving time and money.

Why are they so beneficial?
Corporations love them because … they open the way for complete brand consistency, and allows them to instantly track the participation levels of each locations.

Purchasing Departments love them…
because they can flexibly create as many accounts as they need, and easily review promotional expenses by location; plus, aggregating the procurement to one trusted supplier can qualify them for volume discounts or blanket pricing.

Managers love them…
because there are no artwork setups, fees, or other red tape to break through when they need product for their teams AND they can manage their own account/budget.

Employees love them…
because they’re fun to shop, they feel a sense of belonging and can order extra items on their own, and they can get their gear quickly

Posted in: unifier.

MARCH EMPLOYEE OF THE MONTH

Mar 7th, 2013
by admin.
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Congratulations to Jacob Wilkerson! Jacob has worked at Namify for a year and a half in the maintenance department. He currently lives in Orem and has three older sisters and a younger brother. He is engaged and will be getting married on May 25th! His favorite part about working here is the friendly environment.

FUN FACTS
Describe yourself in 3-5 words: Honest, Reliable, Friendly 

Tell us a nickname that you have:  Lucky. I once found about $140 in a month just walking around outside.

What is your favorite thing to do in your spare time? I really enjoy watching movies.

Posted in: employee of the month.

BAT UP-Namify Core Values

Mar 5th, 2013
by admin.
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Posted in: unifier.

POWER IN NUMBERS

Mar 5th, 2013
by admin.
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On February 18th, our Nametag Line began hosting a daily blitz to hammer out two very large Nametag orders for Subway and Harbor Freight Tools.  For 30 minutes each morning,  department managers and production staff put pins or magnets on their allotment # of tags.  This focused, mass approach has given the Nametag line a huge boost towards finishing the orders faster, and it give a fun sense of accomplishment to know that the group effort finishes over 50,000 extra nametags every 10 days!

Posted in: article.

Namify at ARA

Feb 7th, 2013
by admin.
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From January 29th through February 1st, Namify CEO Chris Jensen and Sales Executive Marc Snijman represented the company at the ARA International Awards Market in Las Vegas, NV. The trade show featured hundreds of suppliers to the Awards and Recognition industries. Our focus at the show was to specifically sell our badge making equipment and supplies like the XID Badge Printer and wide selection of badge accessories like Magnetic backings, badge holders, and lanyards.  The show was a tremendous success, wherein Marc was able to secure several new business relationships and strengthen existing ones.

Posted in: events.

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